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Whether your site has been around for a while or is brand new, you will need to plan for regular updates.

Your website needs regular content updates to keep your customers informed about new products, services, or changes to your business. If your site’s content is updated, visitors will feel your site is more trustworthy, be more likely to spend time on your site, and be more likely to make a purchase.

Also, unless you are hosting with a service that handles everything for you, your website also needs things like backups, SEO, security updates, PHP updates, SSL, plugin updates, and template updates.

Give us a call or text, and let’s talk about some options for your site. 808-747-2829

Depending on what type of content you have, updating your site’s information could be done every day up to once or twice a year.

Many companies update their website content regularly with new blog posts to share exciting details and information with their readers. This is great, but there is much more information on your page that needs attention.

When your website isn’t converting and your online traffic isn’t continually rising, it may be a sign that the content needs to be revised. This could be from outdated information, broken links, pictures that are too large, out-of-date SEO, or simply because your content isn’t engaging.

6 Benefits of Updating Your Website

1. Increase Brand Exposure

Your site needs to have clear, engaging, and informative content that keeps the reader engaged. Outdated information and old images tell the reader that your company isn’t keeping up with trends.

The more regularly you update your site content, the better chance you’ll get word-of-mouth referrals in the form of social media shares and email blasts.

2. Boost Your SEO

The world of search engine optimization (SEO) is constantly changing as companies like Google frequently update their algorithms. A search engine’s goal is to provide the searcher with the best and most relevant results that will help them answer questions and get products that will solve their problems. It’s up to you to make sure your business is one of those top search results.

The best way you can do this is by keeping your website content updated as a means of showing Google that you are a reputable authority in your industry. If you can do this effectively, you’ll see your rankings improve, which will then lead to more visitors across your site.

3. Keep Your Readers Informed

Do you have an email list? It is a good idea to keep your readers informed with at least weekly, biweekly, or monthly updates. They’ll be grateful for information about what is currently happening within your industry as well as in your own business.

4. Improve Your Marketing Funnel

The days of people immediately buying products or services after one visit to a website are all but gone. Nowadays, consumers want to be taken on a journey as they learn more about what a brand stands for and how they are committed to providing value.

As you adapt to this funnel mindset, updating your website content regularly will play a big part in helping visitors know the next step they are meant to take in the buying process.

5. Maintain High-Quality Visuals

The technology behind online designs and graphics is an ever-improving field that seems to have no limit to its possibilities.

Make sure your graphics are up-to-date, looking good. and load fast.

6. Give Returning Customers Something New

Brand loyalty is an important part of running a successful company. A great way to keep your customers from becoming bored with your product is to capture their attention by adding something new to your website as often as you can. It will keep people excited about your brand and have them coming back for more as they wait to see what you’ll think of next.

7. Ensuring Secure Communication with SSL

Website security is of utmost importance in today’s online landscape. One crucial element of website security is maintaining an SSL (Secure Sockets Layer) certificate. SSL encrypts the data transmitted between your website and its visitors, protecting sensitive information from potential hackers. Regularly updating your website ensures that your SSL certificate remains valid and up-to-date, guaranteeing secure communication and building trust with your users.

Need to Improve Your website’s Content?

Call or text 808-747-2829