Create posts that inspire people to SHARE your content
People love to share great content. And when your Fans’ friends see that great content, they too may share it — or even better, they may “Like” your page.
So how do you create content that excites people enough to share it? Again, another great question.
Here are 12 ways to get more shares
1. Be Consistent
Post 4-5 times a week. Post often enough so that your fans will remember you. Out of sight out of mind…
2. Time it right
The best time to post will depend on the type of business you’re in. For instance a restaurant may want to post special before dinner time.
3. Use eye-catching images
Alternate photos and video with text-only updates. Always use good quality photos!
4. Keep it short
Posts between 50 and 125 characters (fewer than 3 lines of text) see 60% more Likes, comments and shares than longer posts.
5. Be relevant
Your content should let your audience know that you know who they are.
6. Be real!
People are your Fans and friends because they like what you do. Be true to your business, brand or product.
7. Include a call to action
If you ask your Fans to Share, Like or Comment, they are more likely to do it.
8. Be creative
Contests and promotions forms, surveys, etc. can deepen users’ involvement with a business or brand.
9. Have a sense of urgency
Most often if people don’t do it now, they won’t.
10. Offer value
Before you share something on Facebook ask yourself if you think your Fans will find value in the content If they don’t find any value in it, they won’t share it!
11. Be entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience. Just don’t overdo it.)
12. Be educational
People love to share how-to guides and tips.Make sure the material you share is easy to follow and from a valid source.